Good Example: Ruby Skye feat. Fischerspooner
Here we have a club flyer featuring Warren Fischer at the San Francisco Club, Ruby Skye. Here the ad features prominent use of color as contrast to the black and white photo of Fischerspooner. Color is overlaid transparently against the heavily contrasted face of the DJ but gives a unique appearance, almost like a mask. His face is contrast with tone against the plain black background, then the colorful adds another dimension of contrast of color (along with tone). These overlays Another interested aspect of the "color-mask" is the red gives the male DJ the appearance of wearing Lipstick. It adds an interesting dimension of male vs. female, challenging the social norms. I find this to be an excellent club flyer that utilizes both Tone and Color contrast to give an air of mysteriousness.
Bad Example: Illamasqua feat. Not Dreaming of a White Christmas
For this (terrible) example, we have a flyer featuring a Christmas-type themed party for the club Illamasqua. Similar to the one above, it "attempts" to have tonal contrast along with color contrast on the face. I understand they were trying to convey against a "White Christmas" but with this approach, you end up with an overly racist flyer. Known as "Black-Face," this stylizing of the Caucasian woman to appear that she is of African descent (which I'm sure isn't the original intent but that's how it ended up) was a horrible attempt at contrasting against the usual "White Christmas". To fix this, they could have chosen any number of colors besides black, or have chosen to not color the model's face black while leaving her lips pink. This flyer isn't challenging you to think differently, but it does succeed in getting noticed... negatively. Also tonal range and contrast isn't as apparent as compared to the good example.
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